Mix Sunless Mix Sunless, founded by Katherine Whelan, has revolutionized the sunless tanning industry by blending luxury with innovation. What began in a University of Toronto dorm room as a small tanning venture has grown into a global powerhouse. Known for its ingredient-conscious products and personalized boutique experiences, Mix Sunless has become a trusted name in custom tanning and tan training. At the heart of this brand is Mix Mansion, an e-commerce and training hub that empowers individuals and entrepreneurs alike to excel in the art and business of sunless tanning. Mix Sunless partnered with us to bring their vision to life through a custom Shopify theme that could meet the demands of their expanding business. While another creative agency handled the branding, we took the lead on web development, creating a dynamic e-commerce platform that reflects Mix Sunless’s ethos of luxury, innovation, and education. Project Scope and Execution Custom Shopify Theme Mix Sunless needed a website that could live up to their reputation as a luxury-driven, service-focused brand. Our task was to build a highly customized Shopify theme tailored to their specific needs. The design was carefully crafted to prioritize user experience, ensuring that customers could effortlessly navigate the site. The platform allows visitors to shop products, book training sessions, and explore services—all within a cohesive and visually appealing interface. The site was structured to highlight the brand’s extensive product range, from tanning solutions to professional tools, while seamlessly incorporating their elite training programs. This approach ensured that both individual consumers and professionals could find what they needed in a single, unified platform. Streamlined Review System Integration One of the project’s unique challenges was integrating a review system that connected products and training sessions seamlessly. This feature was essential for building trust and credibility, as it allowed customers to leave feedback on individual products and training programs. By creating a unified review system, we made it easier for potential buyers to see transparent feedback, whether they were interested in purchasing a tanning solution or enrolling in a training course. This integration not only streamlined the customer experience but also created a valuable resource for potential clients to make informed decisions, enhancing overall satisfaction and trust in the brand. Enhanced Functionality To elevate the user experience further, we implemented a variety of dynamic features. These included advanced filtering options to help users find specific products quickly, clear categorization for intuitive navigation, and an optimized checkout process that minimizes friction. The responsive design ensures that the site performs seamlessly across all devices, reflecting the premium quality and attention to detail that Mix Sunless embodies. Outcome and Impact The result is a visually stunning and highly functional e-commerce platform that perfectly aligns with Mix Sunless’s brand identity. The custom Shopify theme has equipped Mix Sunless with a polished and scalable online presence capable of meeting their ambitious goals. The streamlined review system has significantly improved customer engagement by fostering transparency and trust. Visitors now have access to valuable feedback across the full spectrum of offerings, from products to training programs. Additionally, the enhanced navigation and mobile-friendly design have improved usability, making it easier for customers to shop and book services. We anticipate that the upgraded website will lead to increased customer satisfaction, higher sales, and a stronger position for Mix Sunless as a leader in the sunless tanning and training industry. Client Feedback The team at Mix Sunless expressed their enthusiasm for the finished product. They praised the site for its seamless functionality and how it captured the essence of their brand. The collaboration process was highlighted as a key success factor, with Mix Sunless appreciating how their vision was brought to life through thoughtful design and robust web development. The unified platform has been well-received by their customers, who find it intuitive, elegant, and professional. Conclusion Our partnership with Mix Sunless was an exciting opportunity to support a brand reshaping the sunless tanning industry. The custom Shopify theme not only provides a high-quality platform for their products and training programs but also reflects the brand’s core values of luxury, innovation, and education. This project highlights the importance of tailored web development in driving growth, building customer trust, and achieving long-term business success.